Project Proposal_No.1 //
UNIT_1
PROJECT PROPOSAL – DRAFT
WORKING TITLE.
speed. pressure. commercialization.
how media and modern technologies impact our daily life.
AIMS.
I would like to alert people that besides the commercialization, media and modern technologies is a lot more to see and to be focused on. With my work I would like to have the possibility to open people’s eyes and have them start to see the world from a different angle. They should look critical, but also get inspired and curious in a new way to see the world.
I would like to question people, that the influence of modern technologies and the massive power of media and commercialization isn’t always good and healthy.
OBJECTIVES.
As a marketing specialist and artist I see the world from 2 perspectives – from the side of commercialization and the side of details and beauty of daily life. I would like to reflect these impressions and transport them into photography, videos, fonts and illustrations.
I want to study how the internet and modern media impact our daily life and why people are following opinions and trends of the media. I would like to show people how massive the influence of media is.
Besides that i will improve my software skills in video editing, 3 D and video effects.
RATIONALE.
The world is turning around faster and faster. Every day we get information in nearly real time. Our eyes get confronted day by day with more than thousands advertising influences – and the number will increase.
The internet is one of the new media, which accelerate this process. It’s one of the most impressive media of our time, which has developed so fast that it is difficult for everybody to follow this speed. Social networks are spreading out of the web day by day. The internet gives people the possibility to publish their opinion to nearly every subject. Everybody can become a journalist, a photographer or video artist. The background is not so important, ’cause the users in the web decide, if the work of the artist is interesting or not.
Companies discover little by little the possibility of the internet and social network plattforms. New business ideas get developed – commercialization is everything and the competition is high. The future will show us, that the word of mouth gets more and more influenced in business processes. The time of rethinking for companies has started. Companies who are still thinking of the old way will lose the ground. The Internet and modern technologies, like eMail and Blackberries make it possible to be available 24h a day. The speed and pressure is increasing day by day.
Media, like TV, magazines and internet are getting to the opinion leader of our society. They develop trends and try to show us how the perfect person should be. Materialism is becoming more and more important to society. Do we have to follow this trend?
Globalisation and the World Wide Web teach us to become more and more flexible – also in the way of thinking. But what does this mean for the society? Is the pressure getting higher and higher, because we get all information – positive and negative – in nearly real time? Does the internet and the commercialization enhance the pressure on people to become the perfect person (good looking, interesting job, always accessable and interested in materialism)? What influence does advertising and media have in this process? Do we all become robots of our time, who operate like machines? Are we loosing track on individualism and emotionality?
Do we still have enough time to recognize and realize the really important things in life? Or are we loosing faith to see the world as individuals? Do we still have the time to see the beauty of a city (architecture, people, street art), traditions and social relationships?
How does other countries deal with the new upcoming pressure?
OUTCOMES.
I will produce some videos, photographies and will work with fonts and illustrations. I will use information from modern media and technologies like the internet, TV, magazines, and get daily input from friends and street life.
MEDIA.
Digital Photo Camera
Digital Video Equipment
Software.
Photoshop, Illustrator, InDesign, Flash, Final Cut Express, Adobe After Effects, Processing
METHODOLOGIES.
My methology can be split into three sections:
Research:
To do my research I will study the development of the internet, social network platforms and the way how companies use the internet to commercialize their products. I will study user attitudes of modern technologies – like Blackberries, mobile phones, eMails & digital cameras.
I will study the power of media (TV, magazines and internet) and how media affects and controls opinions and develops trends.
I will study why people follow what media dictates people day by day and why more and more people want to become famous.
I will study what impacts modern technologies, commercialization have from a sanitary side (increasing depressions, decreasing effective time, loosing faith to the gut instinct etc.)
Practical Part:
I will collect footage from TV and show how easy it is to manipulate moods, opinions and start new trends.
Beside that I will do some research by interviewing friends and business partners.
Production:
The final part of my methology will be the production of different projects and my final work.
Using my blog to record my working process and show how my ideas develop.
RISK ASSESSMENT.
Each project may require different risk assesments and practices so I will aim to follow the practical guidelines in each situation. This could include:
_____. Getting permission to film or photograph in certain situations or use all sourced
footage.
_____. In the gallery piece, checking all equipment meets safety guidelines, that any cable are secure etc.
BIBLIOGRAPHY.
_____. Convergence Culture: Where Old and New Media Collide, Henry Jenkins
_____. Everything Is Miscellaneous: The Power of the New Digital Disorder, David Weinberger
_____. Never Check E-mail in the Morning: And Other Unexpected Strategies for Making Your Work Life Work, Julie Morgenstern
_____. The Paradox of Choice: Why More Is Less, Barry Schwarz
_____. The Long Tail. How Endless Choice Is Creating Unlimited Demand, Chris Anderson
_____. Buying in: The Secret Dialogue Between What We Buy and Who We Are, Rob Walker
_____. Wikinomics: How Mass Collaboration Changes Everything, Anthony D. Williams
_____. The Future of Ideas: The Fate of the Commons in a Connected World, Lawrence Lessig
_____. Groundswell, C. Li
_____. The Overflowing Brain: Information Overload and the Limits of Working Memory, Torkel Klingberg
_____. Bit Literacy: Productivity in the Age of Information and E-mail Overload, Mark Hurst
_____. The World Is Flat: A Brief History of the Globalized World in the Twenty-First Century, Thomas Friedmann
_____. A Whole New Mind: Why Right-Brainers Will Rule the Future, Daniel H. Pink
_____. Don’t Make Me Think!: A Common Sense Approach to Web Usability, Steve Krug
_____. Envisioning Information, Edward R. Tufte
_____. The Laws of Simplicity (Simplicity: Design, Technology, Business, Life), John Maeda
_____. Processing: Creative Coding and Computational Art (Foundation), Ira A. Greenberg
_____. The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community and Everyday Life, Richard Florida
_____. Creative Industries, John H. Hartley
_____. Creative Industries: Contracts Between Art and Commerce, Richard E. Caves
_____. Internet Art: The Online Clash of Culture and Commerce, Julian Stallabrass
_____. The Medium is the Message, Marshall McLuhan
_____. Understanding Media. Critical Edition: The Extensions of Man, Marshall mc Luhan
_____. The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do. Clotaire Rapaille
_____. Small Pieces Loosely Joined: A Unified Theory of the Web, David Weinberger
_____. Das Glück der Unereichbarkeit: Wege aus der Kommunikationsfalle, Miriam Meckel
_____. Habenwollen: Wie funktioniert die Konsumkultur?, Wolfgang Ullrich
_____. Medienkultur, Vilem Flusser
_____. Kleine Einführung in das Schubladendenken, Jens Förster
Different Articles from newspapers, magazines.
Different Input from websites and blogs.
TIMETABLE.
The timetable will be shaped by the 2 year period of the MA_Digital Art course.
Unit 1.
Research & learn different software programs for video editing, 3-D. video effects
Till June_July 2009.
Basic research in to ideas context
August_September.
Draft the input
October_November 2009.
Reflect the input, do more research, decide what project I will design for the final show
During that period I will constantly be working on my software skills and develop different contextual projects
Unit 2.
Refine over the methologies and design final installation for the show.
